Latch the Company · Oak Ridge, Tennessee

We latch onto broken industries and build the software that fixes them.

Latch is a company that builds companies. AI-run software businesses, launched fast, priced fair — each one aimed at an industry where the incumbents forgot who they were supposed to serve.

Live · First revenue line

Latch Flagship

A CRM built by a top-producing life insurance agent for Mortgage Protection & Final Expense agents. Not a generic pipeline tool bolted onto insurance — built from the desk of someone who dials for a living.

Visit latchflagshipcrm.com
  • Pipelines and dialer flow built around how producers actually sell
  • LatchLab — an integrated lead marketplace
  • AI that works your book while you sleep
  • Installable on your phone like a native app

The Portfolio

Companies we've latched onto.

Live

Latch Flagship

The CRM that started it all — built for Mortgage Protection & Final Expense agents by a top producer.

Launching soon

Latch Home Watch

Home camera monitoring at $15/mo. Real eyes on your feeds without the enterprise price tag.

In development

Latch Passkeys

A credential manager built for the AI era — designed for how agents and humans will share access.

The Mission

Profit isn't the mission. The mission is putting real software in the hands of people who've been overcharged and underserved — and proving one founder with the right tools can change how an entire industry works.
— Liam Sherline, Founder

The Process

How we build.

01

Find the broken thing

An industry where the incumbents stopped serving the operator.

02

Build with the operator

The person who does the work is the co-designer — not a focus group.

03

Launch in days

AI-run tooling means we ship real software fast and iterate faster.

04

Get users profitable

Fair pricing, real outcomes. The measure of success is theirs, not ours.